To raise awareness on the conservation and protection of the country's aquatic resources, the Fish Conservation Week (FishCon) is observed every third week of September through Proclamation No. 316 of 2017.

This year’s theme, “Karagatan ay Pangalagaan upang Ani at Kita ay Makamtan sa Gitna ng Pandemyang Hamon sa Bayan,” encourages fishers and consumers to remain steadfast in protecting the fisheries and aquatic resources as the nation's food and the fisherfolks' income depend on the health of the seas.

As the country's lead in extension services and training, ATI ensures that the Filipino fishers are able to avail and maximize extension services designed to uplift their lives. ATI-certified Learning Sites for Agriculture offer advisory services, demonstrations, and information and training that help cultivate their attitude, skills, and knowledge.

The Institute also takes advantage of information and communications technology and creates an electronic and interactive access to information for the fishers. ATI has e-Learning and e-farming services, and knowledge resource centers spread throughout the country to provide easy access to agri-fishery information and technologies.

The celebration for the 2020 FishCon will be led by the Bureau of Fisheries and Aquatic Resources on September 14-18, 2020.