The Philippine Coconut Authority (PCA) kicks off the National Coconut Month celebration on August 5, 2020 via Facebook Live. Bearing the theme, “Masaganang Niyugan Tungo sa Kaginhawaan”, the event pushes for nationwide and global promotion of the benefits of the coconut and the coconut industry.

Following the protocols under the new normal, various activities are set to be launched physically and virtually by the PCA. These include:

"CocoPapremyo", a recognition day for coconut farmers highlighting their best practices and innovative ideas;