DFP 101

Young Mushroom Grower Uses Storytelling as Digital Marketing Strategy

DILIMAN, Quezon City—A young mushroom grower from Malaybalay, Bukidnon is using storytelling to market their products online.

Edsel James “Bong” Quemado shared that storytelling attracts more customers and, therefore, sees it as key to effective digital marketing in the latest “Agri Asenso” episode on DZRH. This teleradyo program is led by the Agricultural Training Institute (ATI).

During the interview, Quemado said that storytelling brings the focus of the customers on the social impact of the brand or product. 

ATI Today

Extension services continue to evolve. With the challenges that extension workers and farmers face, the Agricultural Training Institute (ATI) continues to explore various strategies to improve its efforts as the extension and training arm of the Department of Agriculture. In over 30 years, the ATI has celebrated various successes and learned from the lessons during hard times. Nonetheless, we are proud to be standing the test of time through the support of our partners and the clientele themselves. This is the ATI Today, more committed to bring you extension services beyond boundaries.  

 

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