DA to Promote Rice Varieties Preferred by Consumers
After attaining increased palay production during the 2019-2020 dry season and the current main season, the Department of Agriculture (DA) is now aiming to promote rice varieties preferred by consumers.
“We need to adapt to the changes brought about by the rice tariffication law, one of which is consumers’ preference for quality rice. This is now an integral part of the overall transformation of the country’s rice industry,” said Agriculture Secretary William Dar.