The Department of Agriculture (DA) and the Department of Trade and Industry (DTI) launched a joint market intervention called the ‘Kadiwa Diskwento Karavan,’ serving hundreds of families at Greenheights Gym, in Barangay Nangka, Marikina City, on April 21, 2020.

Agriculture Secretary William Dar welcomed the proposal of Trade Secretary Ramon Lopez to tie-up the Department of Trade and Industry’s (DTI’s) Diskwento Caravan with the Department of Agriculture’s (DA’s) Kadiwa ni Ani at Kita Program.

“As in previous years, the DTI has been a strong ally and partner. Hence, we more than welcome the suggestion of Secretary Lopez that we include discounted manufactured goods in the marketing of agri-fishery products in all Kadiwa outlets and platforms,” secretary Dar said.

The “Kadiwa ni Ani at Kita” direct marketing program of the Department of Agriculture is garnering popular support from various local government units, barangays and homeowners’ associations in Metro Manila and major urban centers, both benefiting thousands of farmers and consumers.

Farmers' produce will be on sale in various points in Metro Manila and other parts of the country as the Department of Agriculture (DA) rolls out KADIWA ni Ani at Kita.

KADIWA, which stands for “Katuwang sa Diwa at Gawa para sa Masaganang Ani at Mataas na Kita”, is a marketing strategy of the Department which directly connects food producers to consumers, thereby lessening the cost of the products up to 20 percent than those at the market.

Getting Started

MANILA -- The Department of Agriculture partnered with an online shopping platform to deliver produce to Metro Manila homes during the COVID-19 lockdown, DZMM reported Monday.

Consumers can shop on the website (https://homegrown-organics.myshopify.com) and have fruits and vegetables delivered to their doorstep. Nearby areas such as Antipolo are also covered, according to the report.

The Department of Agriculture (DA) is fine-tuning its “Kadiwa ni Ani at Kita,” a flagship agri-fishery marketing program, to serve more consumers in urban areas and improve market linkages between them and farmer-producers amid the enhanced community quarantine (ECQ) in Luzon.

Agriculture Secretary William D. Dar said that the DA under its Kadiwa ni Ani at Kita program will launch a multi-platform system to include “Kadiwa Express” and “Kadiwa Online.”