Diliman, Quezon City---Targeting the youth through the institute’s Youth Agripreneurship Program, the Information Services Division (ISD) of the Agricultural Training Institute (ATI) along with its information agents across the 16 regional training centers embark on an all-out branding and message developing through its latest planning and workshop activity.

ISD Chief Antonieta J. Arceo in her opening statement on Wednesday March 4 underscored the intention of the Youth Agripreneurship Program planning-workshop attended by information officers and media production specialists across the regions. Arceo stressed that the said program intends to communicate one message by promoting the institute's activities to the clients and promote agriculture to youth audiences by coming up with high impact videos featuring identified young farmers and agripreneurs per region. The said videos will be aired by PTV4 through their "Mag-Agri Tayo" program.

“Mag-Agri Tayo” is a television program dedicated solely to promoting agriculture and aquaculture. It is being telecast nationwide via satellite every Saturday at 9:30 AM to 10:30 AM over pambansang network PTV 4, and worldwide via NBN World. The said public service program is now on its 14th year and has gained a wide viewership based nationwide. It is also being watched in other countries. “Mag-Agri Tayo” has garnered several awards for its contribution to the promotion of agriculture and aquaculture development, technology popularization and awareness on the importance of agriculture not only to food production and sufficiency but in economic development as well.

TV program directors Patrick Daffon and Jaycee Daffon were present during the planning-workshop to converse with the participants. They were also presented with the plans per center as to farm and Learning Site (LS) entries, farmer profile and farm products. Matters regarding pre-production, production stage and post-production activities were discussed. Video production partner PTV4 will work closely with lensman Ashley Canilang of ISD in coordination with regional training centers.

For ATI Region-X, Media Production Specialist Vic Thor Palarca presented the (initial) list of farm site entries to be featured on network television like Alomah’s Nature Farm, Atugan Nature Farm, Balay sa Hardin, Binahon Agroforestry Farm, Engallado’s Nature Farm, GreenMinds Inc., Hoyohoy Highland Stone Chapel Adventure Park, Jaya Secret Garden, the women-farmers of Kape Maramag, Junlyn Farm, Kumaykay River Farm, Venida Farm, Mt. Kitanglad Agro-Ecological Farm, Mushroom City by the Quemado brothers, Beltran Farm, Ilaya Farm and Candiisan Diversified Farm.

Another network television broadcast partner is TV5 which is being worked out on by Information Officer Angelica Marie T. Umali through magazine-type format program like “Kwentong Bukid”, “Hapag Kainan”, “Diskartehan Natin!”, and “May Benta Ka!”.