Inquiring about the Trademarks of a Place

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As part of my extension tasks and functions, I often travel to various places. In these places I often tend to be observant and inquisitive. I ask people what the place is known for, how the place got its name, the culture of the people, the delicacies in the area, the agricultural products, the lodging houses and hotels, the transportation and communication facilities, the peace and order and the political situation of the area. In essence, I am asking about the trademarks of the place.

Similarly, inquiring is what the agricultural extension workers or farmers do in the field. When I present a new technology or a new program, they are very inquisitive too. They ask a lot of questions-how the technology or program works, its advantages and disadvantages, the sources of inputs, its benefits, the costs and returns. Sometimes, I may mistook their queries as testing my capabilities. But whether they are sincere or not, it is my responsibility to present the details of the technology that I am teaching or the program that I am introducing. In presenting, I must not be contented by just talking only. I may use practicum or method demonstration so that they will learn by doing. I may establish a technology demonstration if deemed necessary to avoid misinterpretations and dispel their doubts. I have to remind myself that inquiring about the trademark of a place is like inquiring about a technology or program.

ATI Today

Extension services continue to evolve. With the challenges that extension workers and farmers face, the Agricultural Training Institute (ATI) continues to explore various strategies to improve its efforts as the extension and training arm of the Department of Agriculture. In over 30 years, the ATI has celebrated various successes and learned from the lessons during hard times. Nonetheless, we are proud to be standing the test of time through the support of our partners and the clientele themselves. This is the ATI Today, more committed to bring you extension services beyond boundaries.