DILIMAN, Quezon City—The Agricultural Training Institute (ATI) partners with Winrock International to create more learning opportunities on food safety in line with the implementation of the United States Department of Agriculture’s Building Safe Agricultural Food Enterprises (B-SAFE) Project in the Philippines.
Having completed the introductory course and assessment activities on digital literacy, some 800 farmers and youth members are set to upskill on precision agriculture through the Digital Farmers Program (DFP) 102 to be rolled out August this year.
DILIMAN, Quezon City—A young mushroom grower from Malaybalay, Bukidnon is using storytelling to market their products online.
Edsel James “Bong” Quemado shared that storytelling attracts more customers and, therefore, sees it as key to effective digital marketing in the latest “Agri Asenso” episode on DZRH. This teleradyo program is led by the Agricultural Training Institute (ATI).
During the interview, Quemado said that storytelling brings the focus of the customers on the social impact of the brand or product.
TRECE MARTIRES, Cavite—As the global pandemic still “rages on,” Senator Francis “Kiko” Pangilinan underscores his support to the promotion of digital technology among Filipino farmers and fishers.
In his keynote speech during the virtual Techno Gabay Program (TGP) 2020 Summit of the Agricultural Training Institute-Regional Training Center (ATI-RTC) in CALABARZON, Pangilinan stressed that various technologies already exist that can be used to lower the risks or losses of farmers and, thus, help them earn more.
The Department of Agriculture (DA) said it would push for the digitalization of the country’s agriculture sector under the “new normal” to achieve its goals of reducing poverty and attaining food security.
Agriculture Secretary William D. Dar told the recent 35th United Nations’ Food and Agriculture Organization (FAO) Regional Conference for Asia and the Pacific (APRC35) virtual meeting that it is important to teach farm families to capitalize digital agriculture to increase their productivity and incomes.
|Extension services continue to evolve. With the challenges that extension workers and farmers face, the Agricultural Training Institute (ATI) continues to explore various strategies to improve its efforts as the extension and training arm of the Department of Agriculture. In over 30 years, the ATI has celebrated various successes and learned from the lessons during hard times. Nonetheless, we are proud to be standing the test of time through the support of our partners and the clientele themselves. This is the ATI Today, more committed to bring you extension services beyond boundaries.|