Marianne Antonio

Young Mushroom Grower Uses Storytelling as Digital Marketing Strategy

DILIMAN, Quezon City—A young mushroom grower from Malaybalay, Bukidnon is using storytelling to market their products online.

Edsel James “Bong” Quemado shared that storytelling attracts more customers and, therefore, sees it as key to effective digital marketing in the latest “Agri Asenso” episode on DZRH. This teleradyo program is led by the Agricultural Training Institute (ATI).

During the interview, Quemado said that storytelling brings the focus of the customers on the social impact of the brand or product. 

Latest ‘Agri Asenso’ Episodes Reinforce Benefits of Compliance to Local Food, Farming Standards

DILIMAN, Quezon City—The latest episodes of “Agri Asenso”, Agricultural Training Institute’s (ATI) teleradyo program with DZRH, center on the importance of compliance to local food safety standards and biosecurity protocols especially on health and business perspectives.

Urban Agriculture, Family Farming Advocates to Headline Culmination of Farmers’ & Fisherfolk’s Month

DILIMAN, Quezon City—As the Farmers’ and Fisherfolk’s Month comes to a close, partners from the public sector, private groups, and other organizations are set to join the Department of Agriculture (DA) and the Agricultural Training Institute (ATI) as they lead two events to further the efforts in urban agriculture and family farming.

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ATI Today

Extension services continue to evolve. With the challenges that extension workers and farmers face, the Agricultural Training Institute (ATI) continues to explore various strategies to improve its efforts as the extension and training arm of the Department of Agriculture. In over 30 years, the ATI has celebrated various successes and learned from the lessons during hard times. Nonetheless, we are proud to be standing the test of time through the support of our partners and the clientele themselves. This is the ATI Today, more committed to bring you extension services beyond boundaries.

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