Region 10 Reps attend Seminar on Agricultural Marketing in Japan

Region 10 Reps attend Seminar on Agricultural Marketing in Japan

 Two representatives from Region 10 represented the Philippine government in the Seminar on Marketing of Agricultural Products for Small Scale Farmers in ASEAN. Ms. Noemi Beth Macario of ATI-RTC 10 and Ms. Marie Grace Halibas, Secretary of the Agri Learning Site Association (ALSA) of Region attended the 6-day seminar on April 23-28, 2017 in Tokyo, Japan.

The Seminar consists of two parts. First part is a 3-day training program held in IDACA, Machida City, Tokyo and Chiba prefecture. IDACA stands for the Institute for the Development of Agricultural Cooperation in Asia. The participants were able to visit and observe at Chiba City Local WholesaleMarket and the JA Zen-noh Chiba Vegetable Collection Center.  They also visited the SEVEN Farm Tomisato, a sustainable farm producing radish and other vegetables who owns the orignal 7-11 Stores.
The second part is a seminar held at JA Building in Central Tokyo. Various paper presentations were discussed including panel discussion was held at the JA Building. Guests such as investors and other stakeholders were inviited. A reception-dinner was held afterward.
Cooperatives in Japan are very successful in marketing their farmer’s produce. Since 99% of the farmers are members of the JA or Japan’s Agri cooperatives, marketing of agricultural products is coursed through the coops who in turn sell the products to either the local wholesale market or the central wholesale markets. Few farmers sell directly to direct consumers. Another remarkable observation is that farm produce are classified according to quality and size. Generally, packaging is done through the use of boxes. This is done either at farmer’s level or in the cooperative.
Ms. Macario and Ms. Halibas have planned to apply their learnings to the Learning Site Association in Region 10.
The training is sponsored by the ASEAN, Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF), Central Union of Agricultural Cooperatives (JA Zenchu) and IDACA.