Social Media for Social Good: Same Mission, New Approach

LOS BAÑOS, Laguna – As new technological advances become more ingrained into society, industries are continually challenged. However, there’s still hope for agriculture to thrive even in this digital age.

Thanks to a team of journalists and social media experts from the local social news network, Rappler, five members of the newly formed Social Media Team of the Agricultural Training Institute (ATI), along with other multi-agency group of communicators, learned new strategies to champion the cause of farming and fishing industries in the social media.

Increasing Farmers’ Access to Rice Crop Manager: A Public-Private Project Initiated

LA PAZ, Tarlac — Farmers are the country’s hope in securing sufficient food for this generation and the next; yet they remain one of the poorest sectors. They are continually threatened by the climate crisis, stiff market competition and declining labor force. Thus, all the more reason for the Philippine government to intensify its initiatives in strengthening the sector’s capabilities against these challenges.

ATI Paves The Way to RCM Implementation

DILIMAN Quezon City- In preparation to the nationwide deployment of the Rice Crop Manager (RCM), the Agricultural Training Institute (ATI) recently held a hands-on training for its designated RCM operators from the ATI Training Centers.

The RCM Project is a comprehensive decision support tool that provides irrigated and rain-fed rice farmers with location-specific crop management recommendations to increase production and income. It is a project pioneered by the International Rice Research Institute (IRRI) in collaboration with the Department of Agriculture and ATI.

FCC, e-Learning among ICT Information Tools Featured Among Rice Extension Intermediaries

MUNOZ, Nueva Ecija – There are two million farmers in the Philippines but only about 3,000 full-time rice extension workers serving the information and technology needs of these farmers. This clearly indicates a shortage of rice extension workers and as a result, lack of information on new technologies for farmers is prevalent.

Name Your Rice Extensionist Contest Deadline Extended

In its pursuit to develop a new breed of extension workers whose specialization is on rice production technologies, the Agricultural Training Institute (ATI), Philippine Rice Research Institute (PhilRice) and the International Rice Research Institute (IRRI) came up with a naming contest that will be referred to the new rice extensionists.

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