NRAM 2019 Rallies Support for Local Rice Farmers

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The Department of Agriculture (DA), through its bureaus and implementing agencies including the Agricultural Training Institute (ATI), annually celebrates the National Rice Awareness Month (NRAM) every November.

The celebration aims to encourage every Filipino to do their share of RICEponsibility by valuing every grain of rice and eating healthier rice to benefit themselves, other consumers, rice farmers, and the country as a whole.

NRAM's theme for this year, "Buy Local, Eat Local", encourages consumers to support local rice farmers by patronizing and promoting local produce.

On November 4, ATI kicked off the celebration at the central office in Quezon City with an exhibit showcasing rice products from different parts of the country. Free seminars will also be held for the public, partner schools, and communities in observance of the month-long celebration.

Through these activities, DA and ATI aim to raise public awareness on the importance of the rice industry and rice itself for every Filipino and empowerment of our rice farmers.

NRAM festivities are held by virtue of Presidential Proclamation No. 524 Series of 2014. For more information, visit

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Extension services continue to evolve. With the challenges that extension workers and farmers face, the Agricultural Training Institute (ATI) continues to explore various strategies to improve its efforts as the extension and training arm of the Department of Agriculture. In over 30 years, the ATI has celebrated various successes and learned from the lessons during hard times. Nonetheless, we are proud to be standing the test of time through the support of our partners and the clientele themselves. This is the ATI Today, more committed to bring you extension services beyond boundaries.