Direct Market Access of Meat Products through KISS ME Program

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Key agriculture and defense officials in full support of KISS ME project launching held at the Philippine Navy Officers Club, Bonifacio Naval Station.

Key agriculture and defense officials in full support of KISS ME project launching held at the Philippine Navy Officers Club, Bonifacio Naval Station.

TAGUIG CITY – With the aim to provide sustainable livelihood and more economic opportunities for the farmers, fishers and the wounded Filipino soldiers of the Marawi crisis, the Department of Agriculture (DA) in collaboration with the Department of National Defense (DND), launched the “Karne, Isda Supply Suporta sa Masa at Ekonomiya” (KISS ME) program led by President Rodrigo Roa Duterte, Senate committee for Agriculture and Food Senator Cynthia A. Villar, Agriculture Secretary Emmanuel F. Piñol and Defense Secretary Delfin N. Lorenzana.

Dr. Luz Taposok of the Agricultural Training Institute (ATI), together with DA bureau and agency directors, as well as the DND officials attended the said launching in support for DA’s initiative to cut down multiple layers of middlemen and the producers’ dependence to traders in market access for meat, poultry, and fish products.

The first five beneficiaries were awarded with freezer units from Sanden Philippines, a Japanese company that pledged to support the program by initially lending out cold storage equipment.

President Duterte assured the wounded and discharged soldiers that the government will provide them with livelihood assistance as well as housing and hospitalization aid. “There is life after Marawi,” he guaranteed.

Speaking for the agriculture and fisheries sector, Piñol emphasized that the best way to motivate food producers is to help them generate good income. This will be achieved by opening doors for them for community market outlets.

In conjunction with TienDA marketing strategy, KISS ME is designed in three phases: 1. launching and awarding of first batch of beneficiaries; 2. setting up of outlets in military camps across the country, to be operated by wounded and disabled soldiers; 3. replication in housing subdivisions and highly populated areas.

The launching ceremony of KISS ME was held last November 7, 2017 at the Philippine Navy Officers Club (PNOC), Bonifacio Naval Station (BNS) in Metro Manila.